First steps

In order to create a music video I needed to look into the target audience and both generic and genre specific conventions. This allowed me to create a piece that meets the conventions and also appeals to the right people for the genre.
For the music video I worked in a pair, this helped get the work done quicker but to a better standard as the two of us worked together on most of the items produced. We collectively decided on creating a pop music video and using the song 'Red' by Taylor Swift, this song isn't as widely known as her others and it also doesn't have a proper music video to accompany it, this allowed us to create a video that wouldn't imitate one she has already produced for the song.


After creating storyboards for the first ideas for the music video we started to look into the conventions of music videos as well as those of the pop genre. This gave us insight to other music videos both in the pop genre and other mainstream genres. For most of the work we produced we used the presentation site Prezi. This enabled us to show information in an interesting way as well as using a trustworthy site that was easy to navigate. We also produced a lyric breakdown which helped us know what to film and also when editing we knew what clips to put where.