The Digipak

The brief for the digipak was - 

We have to promotion package for the release of an Digipak and this has to include;
•A cover for its release as part of a digipak (CD/DVD package)
•A magazine advertisement for the digipak (CD/DVD package)

The digipak will include between 4 and 6 sides, including front cover, reverse cover, spine and disk impression.

Like the music video, I started the process of the digipak by looking into digpak conventions, both generic and genre specific. This enabled me to find out what artists and bands include in their digipaks as well as what audience members like to see.  

Generic Conventions of Pop Digipaks 

I looked into previous digipaks from Taylor Swift albums to see what conventions she uses or follows, as well as researching previous student digipaks and how they compare to the originals. This helped show me what other students have achieved and challenge me to do better. For the final digipak I decided on a simple but effective design. I followed the conventions of there being a photo of the artist on the front, making sure the photo has a strong photography aspect. I used a black, white, red and pink theme throughout the digipak which catches the audiences eye.