Target Audience

After looking into music video conventions we began breaking down target audience. This included researching secondary target audience, which gave us insight to what target audience look for in Taylor Swifts videos as well as the type of people attracted to her music. Primary target audience included looking into interviewing and creating a member profile as well as taking a social class test from the point of view of our audience. This enabled us to find out what our viewers enjoy watching as well as the content we should aim to include in our music video. We discovered that our target audience was late teens and primarily female, this allowed us to understand that we need to create a music video that is slightly edgy, in order for it to attract teens. As the target audience is so young we decided on using teenage actors, in a hope that the audience will then relate. We auditioned several people for the roles and then settled with a good looking male and female who were happy to film on call and have a good time filming.